Abundant Earth provides environmentally sensitive
products and services for people who want to "make a
difference" in the world. Like you, we are concerned about
issues of personal health, family and community safety, as well as
the long-term viability of our planet. Since 1997, so many of you
have come to know and trust the quality, health sensitivity and environmental
sensitivity of our products as well as our exceptional customer service.
You are Abundant Earth. Most of you who
come to Abundant Earth are not content being
passive bystanders in a bewildered world. Most of you
recycle and compost in your homes and offices, buy natural and
and conserve energy as much as possible. Some of you do much more, and
some of you are just beginning your journey into the culture of
connectedness. Many of you are active in your communities, and are passionate
about your personal and social responsibilities. Some of you prefer to
live quietly and simply, respectfully pacing yourselves with the
natural world around you.
Abundant Earth serves all of you who care about the earth. We
attempt to reach all of you who care deeply about your own
personal health and the health of the world around you. We honor those
of you who want to make a difference in your
lives, doing something important about the things you care most
about; your families, your communities, the animals, plants and the earth as a whole. We
reach out to you who insist on making a difference, but are
unsure of what to do. We seek to root out apathy, hopelessness and despair
by inspiring hope and giving people an opportunity to renew their
lives by reinventing their daily activities.
Abundant Earth makes a difference in lives and in the
future of our earth because we try to make it easy for you to "make a
difference" every day. Abundant Earth strives to offer natural,
organic and recycled products that make life better for all of us.
Mission and The Hannover Principles:
Abundant Earth provides products,
information and service that ultimately works to further the creation of an
ecologically sustainable culture. Such a future, we believe, is
achievable only by acknowledging the interconnectedness and
inter-relatedness of all things, and then acting in ways to
sustain and even enhance these relations. We choose to participate
responsibly in such an endeavor by laying some of the groundwork
necessary for the transformations that must take place for the
long-term survival of ours and other species. It is our contention that the
collective energy and creativity of the people of this world will
sustain a monumental global transformation of our global economic
systems, from one of exploitation based on the principles of
scarcity, to one of mutual collaboration based on the principles
of ecological abundance. At Abundant Earth, we believe the earth
is capable of providing more than enough for everyone (abundance)
when the ecological systems that sustain us are honored, supported
and enhanced, rather than neglected, abused, desecrated and destroyed.
This is the concept of ecological abundance we
wish to share with you. We want to share the subtle
beauty and fecundity of the earth’s bounty through the wonder of
our ecologically sensitive and healthy products and services. We
know that together, we will make a difference. We know that
together, we shall see the transformation of our society from one
that exploits the earth, to one that thrives in collaboration with
the earth. We honor you for your courage and perseverance. We know
it is difficult to do the “right” thing when so many of our
collective values suggest we do otherwise.
The Hannover Principles:
In honor of the mission we have expressed, we
hereby adopt the Hannover Principles as designed by William
McDonough Architects, as some of the fundamental principles which
guide us on our journey.
Insist on the rights of humanity and nature
to coexist in a healthy, supportive, diverse and sustainable
Recognize interdependence. The elements of
human design interact with and depend upon the natural world, with
broad and diverse implications at every scale. Expand design
considerations to recognize even distant effects.
Respect relationships between spirit and
matter. Consider all aspects of human settlement, including
community, dwelling, industry and trade, in terms of existing and
evolving connections between spiritual and material consciousness.
Accept responsibility for the consequences
of design decisions upon human well being, the viability of
natural systems, and their right to coexist.
Create safe objects of long-term value. Do
not burden future generations with requirements for maintenance of
vigilant administration of potential danger due to the careless
creation of products, processes or standards.
Eliminate the concept of waste. Evaluate and
optimize the full life cycle of products and processes, to
approach the state of natural systems, in which there is no waste.
Rely on natural energy flows. Human designs
should, like the living world, derive their creative forces from
perpetual solar income. Incorporate this energy efficiently and
safely for responsible use.
Understand the limitations of design. No
human creation lasts forever and design does not solve all
problems. Those who create and plan should practice humility in
the face of nature. Treat nature as a model and mentor, not as an
inconvenience to be evaded or controlled.
Seek constant improvement by the sharing of
knowledge. Encourage direct and open communication between
colleagues, patrons, manufacturers and users to link long term
sustainable considerations with ethical responsibility, and
re-establish the integral relationship between natural processes
and human activity