|
|
Affiliate Rewards Program
Promotion Tips
|
|
�
�
There are as many ways to promote your web site and your affiliation with Abundant Earth as there are recipes that include salt and pepper. And, like recipes, some are better than others, and the best are usually ones you
experiment with and personalize-making them your own. Below are few basic �recipes� for promoting your web site and affiliation with Abundant Earth.
Look them over, experiment with them and personalize them. Develop a plan for implementing your creative marketing strategy and then persist, persist,
persist. Many failed marketing efforts would have succeeded if only the company had consistently followed through with their plan, rather than abandoning it after only a short time.
Internet Web Sites and E-mail:
1. If your organization has an Internet Web Site, by all means, post banners and text links throughout your site. Use the banners and links we provide, or
contact us for approval in order to use your own hybrid banners. If you want to strongly emphasize your affiliation with Abundant Earth, then make Abundant Earth your exclusive affiliate site on your web site.
2a.� Write articles, letters and product profiles to include in your web site. The more you highlight Abundant Earth in your articles, the more attractive your
links to Abundant Earth will appear. Don�t be afraid to write an article relating to your passion for helping people and the planet. Include a references to
Abundant Earth, and Abundant Earth products, in your articles. Remind people that Abundant Earth is one of the best sources of supplies for people who want to make a difference in the world.
2b. Endorse, endorse, endorse! Tell people what you really think of Abundant Earth. Be honest, and go light on the hype. Just tell people the plain and simple
truth about your feelings. If you haven�t much to say because you just don�t feel great about Abundant Earth, then you should reconsider your affiliation
with us. In our opinion, you should affiliate with a company you are really excited about. Abundant Earth is a great company to affiliate with, but choose
us because you are excited about our products, our web site, our mission, our commitment to our affiliates, and our customer service. If you are not excited
about these features offered by Abundant Earth, then the benefits of affiliating with us will not be infused with the enthusiasm and commitment necessary to
make your affiliation with Abundant Earth a total success. No hard feelings! If your not excited with Abundant Earth, go find a company you are excited about.
3. In order to encourage people to enter the Abundant Earth web site by first entering your site (to ensure your referral commissions), set up a separate
Abundant Earth page on your site and encourage people to bookmark it as their entrance into Abundant Earth.
4. Set up reciprocal links with other web sites, and be sure to list your with the major search engines.
5. Use e-mail to encourage people to visit Abundant Earth. With your e-mail newsletter, provide articles and advertisements for Abundant Earth. For all
other e-mail from your organization, include a �signature� at the end of your letter that includes a quick link to the Abundant Earth web site.
SPAM Alert: Please note that Abundant Earth does not accept SPAM as a respectful
form electronic communication or expression. If your organization engages in SPAMing or any other unsolicited mass e-mail, and makes any reference to Abundant Earth either
directly or implied, our affiliation with your organization will be terminated immediately.
Newsletters and Magazines:
1. Write and publish a letter to your existing customer base highlighting your affiliation with Abundant Earth. Get the President, General Manager, Editor,
CEO, Director or Board Member to write a letter to your readers asking them to patronize Abundant Earth. Be sure to publish regular updates about your
affiliation, so that all your customers will have a chance to learn about it.
2. Write an article about Abundant Earth or a related topic that ties to Abundant Earth. This is slightly different than a personal letter, because it
generally takes on the third person voice. You might want to write an article extolling the benefits of some of our products. For example, a water
conservation article might include our water conservation products. An article on gardening might include our unique composters, and our unique sink that
has its own composting chute. Be creative, and try to print a new article in every issue that highlights several of our products.
3. Include an insert with your Newsletter or Magazine. Inserts stand out, and offer a great way to alert people to your new affiliation with Abundant Earth.
Meetings and Announcements:
At group meetings, events, newsgroups and whenever notices for meetings and events are posted or mentioned, be sure to tell people about Abundant
Earth. Hearing about your affiliation with Abundant Earth, rather than just reading about it, makes a big impression on many folks. Tell as many people
as you can, and as often as you can. Don�t be shy about repeating yourself. It will take 6 or 7 times before enough people remember anything you mentioned
about Abundant Earth. If you personally have purchased through Abundant Earth, tell people about your experience. We are proud of the way we serve
people, and we want people to hear about our excellent customer service. As an affiliate, you should want people to hear about it too! The best way for
people to hear about it is from you. If your friends, neighbors and customers hear about your good experience, they�ll feel less anxious about placing their first order with Abundant Earth.
Targeted Mailings:
Targeted mailings are an especially good way to inform your customers about Abundant Earth. When you do a specific mailing to both your customers and
to other sympathetic peoples, you can really focus on your message: Shop Abundant Earth and Support the Planet!
With a targeted mailing you can spell out exactly how people should purchase from Abundant Earth. Give them your web site address, give them your link to Abundant Earth.
Flyers and Posters:
Another effective way to reach large amounts of people in a particular region is through the use of flyers and posters. Go to a place where other posters and
flyers are located, and notice which catch your eye and draw your attention. Some do it with ink color, others with paper color, some with pictures, others
with text, and even others with �white space.� Some do it with size, and others do it with humor. Make mental notes about what attracted you certain flyers
and promotional literature and try to duplicate the effect with your flyer and poster promotions.
After designing and printing your flyer/poster. Mail them, or hand them out to customers and friends. Post them respectfully, never covering another
organization�s flyers unless their flyers are outdated.
Quick links to Rewards Program Pages:
|
